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Media - General Reference, Planning, Buying

General Media Information & Resources

  • Absolute Media Inc. AMI applies creative media planning and buying strategies to improve marketing and advertising campaigns using traditional and emerging media - TV, radio, print, out-of-home, direct response, and the Internet.
  • Absolute Media Inc. AMI applies creative media planning and buying strategies to improve marketing and advertising campaigns using traditional and emerging media - TV, radio, print, out-of-home, direct response, and the Internet.
  • A.C. Nielsen Worldwide Media Measurement
  • ADMedium. Resources about media planning in advertising communications management.
  • AdRatecard. Place to find spot radio rates, media kits etc. for 268 radio markets in the U.S.
  • AgencyNet. Ireland's on-line guide to media rate card costs and audience demographics.
  • AudioAudit Media monitoring service offering agencies, media buyers, and broadcasters a web-based platform that automates the ad tracking process in advertising campaigns.
  • Audit Bureau of Circulations
  • AWI - Media Rates
  • AWI - Media Resources
  • British Advertising Rates. Alexander Advertising offers this as a free service. Just e-mail them and ask them about the rates for particular publications in Britain.
  • Broadcast Net. A resource directory for the broadcast industry.
  • Broadcast Reference Desk. Information of interest to broadcast and entertainment executives. 
  • Canadian Media Buyer's Hotspots
  • China Media Directory
  • Competitive Media Reporting. Provides strategic advertising intelligence, including advertising occurrences, expenditures, creative executions, broadcast verification, etc.
  • CPM Calculator. A calculator that takes any two of the variables in the CPM = 1000 x (Cost / Exposures) equation as input and computes the third.
  • Ecola's Newsstand. A guide to Web sites of paper-printed publications.
  • Inside Media. Media news in the US.
  • International Media Guides. Five Volumes of global print media data. Includes data on newspapers, consumer magazines, and business publications. Lists rates, circulation, language, readership, contact names, etc.
  • Internet TV Ratings
  • IPA's Directory of Online Publications '97
  • John Labovitz's E-Zine List. A database of over 4000 "e-zines" on the Internet.
  • Media Buying Academy
  • Media Central. For media and marketing intelligence.
  • Media Clearinghouse. A database of newsletters, magazines, journals, catalogs and print media from more than 265 targeted subject categories.
  • Mediadirector. An alphabetical listing of over 200 media kits.
  • Media Encyclopedia. An index of campus and professional media resources. It is devoted specifically to print journalism. Lists lots of newspapers.
  • MediaFinder. Rates & info on 80,000 US and Canadian print publications.
  • Media Kit Catalog (MediaKitCat) A valuable resource for media buyers. Compare publications, review editorial topics, find out where to send press releases and product briefs.
  • Media Online Yellow Pages. Lists radio and television stations, and related resources.
  • MediaFinder. Rates & info on 80,000 US and Canadian print publications.
  • Media-Link. Links to all the major media vehicles with a web presence - print & broadcast. An extensive list.
  • MediaPost. Helping media buyers, planners and sellers take full advantage of the internet by offering weekly eNewsletter, directories and our industry trade news.
  • Media Spot. This is Newsweek's online media kit; a contact directory of media and advertising professionals.
  • MediaStart. Database of national consumer publications, including their advertising rates, circulation figures, and editorial calendars.
  • NewsLink. Lists newspapers, magazines, radio & television stations online.
  • News Media. Links to publication sites.
  • Newsweek Media Research Index. A directory of major media studies and reports, spanning 4 decades.
  • Nielsen Media Research
  • 123Promote. Software for public relations, media planning, and web design.
  • Parrot Media Network. A research tool for media planners, includes directories of TV, Radio, Cable and Newspaper media. You can search by DMA, by TV network affiliation, by radio format, by call letters, etc.
  • Pittsburgh Radio & TV Club
  • Political Media Buying. A Brief Guide by Tobe Berkovitz.
  • Reuters Media World. The online community for media buyers and sellers.
  • Spot Quotations and Data, Inc. (SQAD). Reports and cost data for 30 second spots, sent regularly to Advertising Agencies, Media Planning and Buying Services, Advertisers, Television Stations and Program Syndicators.
  • SRDS (Des Plaines, IL) A provider of media rates and data for the advertising industry.
  • Stone House Systems. Media planning information and software.
  • Tailor-Made Customer Communications. TPD is a customer communications agency offering both print and online solutions, along with brochures, catalogues, sales support material and data management. Our clients include ONdigital, Microsoft, Goldfish, RAC, Lexus, United Airlines, British Tourist Authority, BT Cellnet Lumina, SWALEC We work in all media and all languages.
  • Tension Headaches - Easy Tips for Prevention. A tension headache is a condition involving pain or discomfort in the head, scalp, or neck, usually associated with muscle tightness in these areas.
  • Virtual Media Resources. Provides information on media research, demographics, geodemographics, etc.
  • WWW Virtual Library - Broadcasters. Links to broadcasters worldwide.
  • VYCAST MediaVycast Entertainment provides full strategic planning and marketing services. Our seamless integration of strategy, design and interactive technology creates a powerful on and offline representation.

 

Planning & Buying Agencies

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